Nine out of ten Ke$has agree that your nonprofit can do really well on TikTok if you do it right. So what are you waiting for? We’ll help you get your fundraising started right on this booming social media platform to maximum effect.
TikTok is a social media platform for sharing short video content that has exploded in popularity since it was introduced in 2017, with huge growth during the pandemic when people were looking for something, anything, to fight their boredom. TikTok is where it’s at for content creators who are serving up short videos between 15-60 seconds long that feature them dancing, singing, telling jokes, sharing funny moments and telling stories.
Like YouTube, TikTok users push their creativity to new levels to gain more followers, which can earn them more advertiser dollars. And viewers love it because they don’t have to invest a lot of time watching content they’re unsure of because they’re likely to come across videos that are already made popular by other TikTok users so they know they’re getting something good. The cream rises to the top on TikTok much more quickly and easily than on other platforms, creating a feel-good experience that keeps more eyeballs glued and engaged. TikTok’s algorithm is also incredibly effective in curating content for users based on what they watch.
TikTok averages about 850 million active users worldwide per month and the vast majority of them are young, with over 41 percent of users between the ages of 16 and 24. Users spend an average of 52 minutes on the app every day and they are more engaged than other platforms, liking and sharing content they care about. And you know what that means: happy users make happy donors who are much more likely to support a cause they feel good about.
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