Is your nonprofit running Facebook Ads yet? If you are, you might know that there are several different ad formats to choose from. Which formats are the most effective? How do you make sure you’re getting the best return on your ad spend? Let’s dive into it!
There might be cooler, newer social media platforms out there, but Facebook is the tried and true place to advertise to your target audiences for maximum returns. Why? Audience targeting has been perfected to an art on Facebook, allowing you to get very granular on the type of person you’d like to advertise to based on countless factors like where they live, what they do for work, how they identify, what their politics are, and how they shop.
Facebook is still tremendously popular with 2.8 billion monthly active users worldwide and you can narrow your target audience down to specific neighborhoods if you want using its sophisticated advertising platform. People spend a lot of time on Facebook scrolling past their news feed and it’s a great place to place an impactful ad that will get them to click through and support your organization.
Most importantly, Facebook advertising makes it easy for you to spend your limited marketing dollars in the most impactful way due to the audience targeting, making sure you get the biggest return on your investment. We can help you get started as well!
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