If you’re not offering donors the option of using PayPal to make donations, you’re missing out. Thankfully, we’re here to help! PayPal for nonprofits is a game-changer for fundraising because it is a trusted brand that is heavily used by consumers and they make it relatively easy for nonprofits to set up. Once you are set up, you’re practically guaranteed to see an increase in donations because potential donors trust the transaction, appreciate that they do not need to turn over credit card info directly to you, and are likely already set up to use PayPal for a variety of their needs.
Let us break it down for you…
PayPal is an online global payment processing software that is heavily used by individuals to send or receive money to friends or family and to pay for online purchases. Most e-commerce sites and nonprofits also use the service as a recommended form of payment or donations in addition to or in lieu of credit card transactions.
With PayPal, a user registers a credit card or bank account with their account and is then able to send or receive money with just an email address of the other party. The money is credited to the recipient’s account and can then be transferred to a bank account, or held onto for future use to make a payment.
PayPal customers also appreciate that they are not charged fees for transactions if they are using their bank accounts or PayPal credits. Only credit card transactions and vendors selling goods see nominal transaction fees.
Read more on Community Boost's site.